Internet Marketing Service Must Understand GEO Marketing

by

Sandi Belisle

Internet marketing service needs to understand what GEO marketing consists of and how to use it. What is GEO marketing?

Geo marketing is the shortened word for Geographical used with the integration of GEO intelligence into all internet marketing service aspects including sales and distribution. Geo Research is the use of geographic parameters in research methods starting from sampling, data collection, analysis and presentation.

One of the most commonly recognizable methods of integration of GEO marketing for

internet marketing service

needs that most webmasters are familiar with is Google Maps. Google Maps helps computer users easily identify businesses within their zip code and definitely commonly used by any

internet marketing service

consultant.

Geomarketing is more related to routing, territorial planning, and site selection whereas the location is the key factory for such disciplines. The core base of Geo marketing is the digital map, it can either make or break the concept. Equally important though, is the association of data with these maps using some place-based component, i.e.; city, state, address, zip code, phone number, etc.

In

internet marketing service

, GEO is also called marketing geography or geomarketing and becoming more widely used and known in the internet marketing service world.

GEO is a discipline within internet marketing service analysis which uses location identification factors in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix such as product, price, promotion or place.

Market segments can also correlate with location and this can be useful in targeted marketing such as would be needed by a local mom & pop grocery store or a small used car dealer with one location, or a shoe repair shop, etc. With

internet marketing service

systems, many webmasters have websites where businesses only benefit by unique users from their location.

The methods GEO is successfully applied in the financial sector through identifying ATMs traffic generators and creating hotspot maps based on geographical parameters integrated with customer behavior.

GEO has a direct impact on the development of modern trade and the reorganization of retail types. Site selection becomes automated and based on scientific procedures that saves both time and money.

GEO uses key facts within its statistics, a good base map, proper data layers, reliable consumer profiling and proper success versus fail criteria and depends on software integration to enable the summaries. GPS tracking and GSM localization can be also used to obtain the actual position of the travelling customer.

Facts gathered and used are helpful in determining where the customers are, who the customer is or make a fairly good guess based on earlier encounters by tracking IP address, credit card information VOIP address, etc., plus visualize any data in a geographic area by linking it to a digital map.

Also included is locating a web clients computer on a digital map, calculate summary information for specific areas, select customers within specific areas, select customers with a certain radius of a point, and using micro-geographic segmentation select customers similar to a specific type in the rest of the country.

The internet has historically been created and systems designed to target customers internationally but with the increase of popularity of the internet for an online presence, more localized store owners are needing the attraction of unique visitors from their area for their

internet marketing service

plans.

Our goal in our research is to share information with webmasters to attempt to help everyone save time and money in their marketing needs. Understanding GEO marketing, a facet of

internet marketing service

is a necessity and will continue to gain in popularity. We continue to research, test systems and report our discoveries over time to help others.

Article Source:

ArticleRich.com